PUBLISH, SELL AND PROMOTE YOUR MUSIC
Essential Tips for Music Marketing in the Age of Streaming
Format 21 x 29 cm (A4) - 216 pages
This book is only partly the result of my own direct experience, but derives mainly from extensive research carried out by consulting numerous reports, blogs, editorial articles and interviews, thus collecting numerous direct and indirect testimonies from various successful artists, producers and promoters, as well as other experts from the world of digital music publishing and marketing.
The first phase of my work therefore involved researching and translating from English a considerable number of written and spoken sources for analysis.
A second step was to acquire some first-hand confirmation.
Subsequently, in order to get my head around the enormous amount of data acquired, there followed a long, orderly cataloguing of the thousands of concepts and fragmentary opinions collected haphazardly from a thousand different authoritative sources.
Finally, a lengthy and precise synthesis was necessary in order to be able to offer the reader a relatively simple, but sufficiently complete and coherent picture of the subject matter.
The content of this book is aimed at familiarising new artist-producers with the context of music publishing in the age of streaming, so that they can use and hone specific techniques to foster good results.
Without sufficient knowledge of the context and a correct use of the most effective operating techniques, it will be almost impossible to achieve significant results, whereas the persevering application of what is written in this manual can lay the foundations to steer the self-publishing artist towards success.
It has to be said, however, that despite these efforts, in most cases these results will remain largely uncertain, depending on many unpredictable but, to some extent, manageable elements.
But it is also true that even less skilled and fortunate practitioners will still be able to greatly enhance the impact of their compositional and performative efforts, simply by implementing these techniques.
If the doors of great success do not open to them, they may still achieve partial success, which may crown them as professionals, allowing them to live solely from the fruit of their artistic work, which is already a great success.
The manual would like to offer basic know-how for these purposes, and outline the main guidelines towards which self-produced artists can orient themselves.
Streaming has changed all the rules of the game, making many things easier and more accessible and complicating many others.
It is a world in full mutation, and success will also depend on the ability to keep up with the changes taking place, acting intelligently and dynamically.
Good work, therefore, with best wishes.
CHAPTER 01 - YOU AND YOUR MUSIC
Grasping the heart
CHAPTER 02 - GUIDE TO DIGITAL PUBLICATION
The economic benefits of publication
Publishing in brief
The right to publish
The societies of authors and publishers
The distribution of proceeds
CHAPTER 03 - PUBLICATION REQUIREMENTS
The digital distributor
What it takes to publish
CHAPTER 04 - OBJECTIVES AND STRATEGIES
Setting clear marketing objectives
Consequential and coordinated actions
Sequential marketing with social content
Videos for new audiences
Sequential marketing with video
You are the guide
Be guided by data
CHAPTER 05 - RELATIONS WITH YOUR FANS
Create your mailing list
Don't follow too many social networks
Where to promote your music
CHAPTER 06 - PUBLICATION STRATEGIES
You have to start with a single track
A single for account opening
A short video extract
Publish at strategic times
Strategies with various types of singles
Adapt your music to playlists
Choose a good digital distributor
CHAPTER 07 - CONTACTING THE MEDIA
Who might be interested in you
How to contact the media
CHAPTER 08 - EMAIL MARKETING
The email marketing bible
The Rules for Effective Mailing
CHAPTER 09 - PROMOTIONAL IDEAS
CHAPTER 10 - EARNING WITH MUSIC
An overview of the new digital world
Seizing the opportunities of the new digital marketplace
Different paths to success
Manage your rights and collect your earnings
From musical ownership to digital access
Earn money with affiliate programmes
Earn money by helping a social cause
CHAPTER 11 - CROWDFUNDING
What is crowdfunding and how it works
Strategies for crowdfunding
Mistakes with crowdfunding
Direct collection with Paypal
CHAPTER 12 - SPOTIFY
Why playlists matter
Strategies for Playlist Success
Access the platform
Become a verified artist
Set up your website
Ask your fans to follow you
The playlist is a promotional tool
Ideas for your playlists
Submit to important playlists
Additional tips for Spotify
CHAPTER 13 - YOUTUBE
Google account and YouTube channel
Optimising the YT video channel
Optimising videos on YT
How to earn money from YouTube
Collection of advertising revenue via Content Id
How monetisation works on YouTube
The importance of viewing time
How to create your YouTube programme
Types of videos for music promotion
BONUS - HOW TO REGISTER FOR A FESTIVAL IN UK
Stay on topic
Discover local opportunities
Follow the rules of the form
Optimise your web and social presence
Use a press kit
Show your best cards
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